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Pre-call research, done for you

Pre-call briefs for founders without a sales team.

A stranger books time on your Calendly. Hog researches them and their company and emails you a cited brief in minutes: why they booked, who else there decides, what to open with. Nothing to set up per call.

Get 5 free briefsSee a sample brief

5 free briefs, then $19 for 20. No card, no seats.

  • Works from the prospect’s email
  • Connects to Calendly in a minute
  • Runs from Claude Code too

The problem

  • “Who is this person?”

    A booking from an email you don’t recognise, twenty minutes before the call.

  • “Twenty minutes on LinkedIn per call.”

    Six tabs open, nothing written down, half of it a year old.

  • “I pitched the wrong person.”

    The booker isn’t the one who says yes. You find out three calls later.

Hog answers all three in a two-minute read, in your inbox before the call.

Sample brief

This is what lands in your inbox

Who they are, why they booked, who else matters, how you help and what to say. Every line sourced.

Inbox
Brief: Maya Okafor (Northwind Robotics) · replacing pipeline before Series B
Hog to you
Mon 10:02 AM2 min after booking
Hog · pre-call brief
Maya Okafor
VP Engineering · Northwind Robotics
Austin, TX
Why they booked
Told us directly: replacing the homegrown pipeline before Series B; backfills are the test[3]Their words: “We're moving off our homegrown data pipeline before the Series B. Want to see how you handle backfills.”
Your angle
Open with a live backfill demo on a 2TB table. She asked for exactly this; let her time it[3]
Open with
“You wrote that backfills are the thing to see. What's the longest one you've run this year?”[3]
Watch out
Ex-Stripe infra → will probe reliability claims hard; bring p99s and the incident history, not slides[1]

If you have 90 seconds more

Also possible

  • 6 backend openings + telemetry scale-up → build-vs-buy decision is live right now[5][4]
  • Possibly benchmarking you against the incumbent they're evaluating (Northwind follows two competitors on LinkedIn)[2]

Who else is in the deal

Their role in this purchase, and the move

Dev Patel
CTO, co-founder
DecidesMakes the build-vs-buy call; posted in Feb about 'buying what isn't core'. Loop him in before the pilot decision[6]
Lena Marsh
Head of Data Platform
Must win overRuns the team that maintains the homegrown pipeline. Offer her the pilot's runbook first[7]

More openers

One fact, one question. Say it as written

  • “6 backend reqs opened Feb 20. Is the plan to buy so those hires go to robots, not pipelines?”[5]

Talking points

Concrete fact → why it matters

  1. 6 open backend roles, 4 mention 'data pipeline' → they're hiring to maintain what you'd replace[5]
  2. Mar 3 post: 'lost a weekend to a backfill' got 212 likes → the pain is public and personal[3]
  3. Series A was 14 months ago; B prep implies a 2-quarter decision window[2][4]

How you help, Sam

  • You ran platform at a Series-B robotics co. Share the one migration war story, then stop talking[1]
  • Offer a 2-week pilot scoped to fleet telemetry so the 6 reqs can be re-pointed at robots[5]

Sources (7)

[1] LinkedIn · Maya Okafor · [2] LinkedIn · Northwind Robotics · [3] Maya Okafor · [4] Northwind raises $38M Series A · +3 more

Maya Okafor brief.pdf
PDF attached

Example brief. The people and company are fictional; the structure and sourcing are what Hog produces.

How it works

From booking to briefed, without lifting a finger

Connect once. Hog handles the research for every call after that.

  1. Step 1

    A meeting gets booked

    A prospect books through Calendly, or you (or your agent) hand Hog their email. That’s all Hog needs; their booking answers help too.

  2. Step 2

    Know who they are before you say hello

    Hog researches the person, their company, and who else there has a say in the deal, so you don’t have to.

  3. Step 3

    The brief lands in minutes

    Email plus PDF, a two-minute read. Want it fresher? Schedule a refresh a few hours before the call and Hog runs the research again.

The part nobody else does

Not just who booked. Who decides.

The person on the call is rarely the only one who says yes. Hog finds the others at the company and tells you how to bring each one in.

  1. 1

    Finds them

    The founders, the budget owner, the lead whose team your product would change. Pulled from the company, not guessed from a title list.

  2. 2

    Names their role in the deal

    Decides. Must win over. Champion. Blocker. Ranked by how close they sit to what you sell, so a Head of Data outranks a random VP when you sell data tooling.

  3. 3

    Tells you the move

    One line per person on how to bring them in, with the source it came from. In the email, not buried in a PDF.

Two ways to use Hog

In your inbox, or inside your agent

Let Hog run on its own from your calendar, or drive it from the AI tools you already use. Same briefs either way.

On autopilot

Connect Calendly and forget about it

  • Every new booking gets a brief, automatically
  • Calls already booked? Pick them from a list, briefed too
  • Not on Calendly? Paste the prospect’s email
  • Brief and PDF in your inbox within minutes
Get 5 free briefs
From your AI agent

Run Hog from Claude Code or your own agent

  • Set up Hog with one prompt, no forms
  • Ask for a brief in plain language
  • Read briefs without leaving your tools
  • Works with Claude Code, Claude Desktop, Cursor and any MCP client
Connect your agent

Why Hog

Every line has a source. Click it.

A brief you can trust on a live call, written for the person taking it.

01

Hog Radar tells you why they booked

Ranked, cited reasons they booked, each paired with how you can help. You walk in knowing the real agenda.

02

Every claim is cited and fact-checked

Each point links to the source it came from. Every claim is then checked against those sources, and anything that can’t be supported gets rewritten.

03

Tailored to what you sell, and who’s on the call

Hog drafts your company profile from your website; you tweak it once. Every brief is angled to your product and written for whoever on your team is taking the meeting.

Made for startups where everyone sells

At a startup, whoever takes the call is also building the product. Nobody has an hour to research a prospect. Hog does it in minutes.

  • Pre-seed to Series A

    You're the CEO and the SDR

    You take every call between building, hiring and fundraising. Hog does the homework, so each call starts with who they are and why they booked.

  • Technical founder

    The engineer on every demo

    When a technical buyer books, it's you on the call. See their recent posts, open roles and company news before you share your screen.

  • Team of one

    No SDRs, no problem

    No research team and no time to prep. Every booking gets a cited brief in your inbox within minutes.

Pricing

5 briefs free, then $19 for 20.

No subscription, no seats, no sales call. One credit is one delivered brief, and credits never expire.

Start free
5 free briefs

When you sign up. No card required.

Every brief includes
  • Who they are, their company, and who else there matters
  • Why they likely booked, ranked and cited
  • How you can help, talking points and risks
  • Opening questions for the first minutes
  • A source for every claim, plus a PDF copy
Get 5 free briefs
Then 50% off at launch
Top up inside the app

Buy more briefs any time from Billing. Credits never expire.

  • Starter20 briefsWas $39, now $19$0.95 / brief
  • GrowthBest value100 briefsWas $149, now $75$0.75 / brief
  • Scale300 briefsWas $399, now $199$0.66 / brief
  • CustomAny amountWas $1.95, now $0.95per brief
  • Never charged for prospects Hog can’t identify
  • Reschedules are free
  • No card to start

Questions

Before you sign up

Anything else? Email briefs@tryhog.com.

What if Hog isn’t sure who booked?
It asks you before writing a word: one email, “Is this them?”, with a yes and a no. You are never charged for a prospect Hog can’t identify.
Can I trust it on a live call?
Every claim in the brief links to the source it came from, and each one is checked against that source before the email goes out. Anything that can’t be supported is rewritten or dropped.
How long does setup take?
About a minute. Sign in with your work email, Hog drafts your company profile from your domain, and you connect Calendly. Every booking after that gets a brief on its own.
I don’t use Calendly.
Paste the prospect’s email in the app and the brief arrives the same way. If you work in Claude Code, Cursor or another agent, connect Hog there and ask for the brief on your next call.
What does Hog know about my company?
It reads your website to draft a profile: what you sell, who it is for, who takes calls. You edit it once. That profile is what makes each brief about your deal rather than a generic summary.
How much does a brief cost?
Your first five are free, no card. After that you buy briefs in packs, from $19 for 20, and use them whenever. No subscription and no seats.

Walk into your next call knowing why they booked.

Five free briefs, no card. Connect Calendly, paste an email, or let your agent set it up.

Get 5 free briefsSee a sample brief